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Research Process Summary

Our four-stage research process is summarised in the diagram below.

A defining feature is our overriding focus on the quality of the business. Only companies with exceptional commercial and economic attributes can become the subject of our research.

Such companies are then taken through a detailed assessment of their financial track record, capital requirements, and management. Our conclusions are reflected in the in-house ratings which we apply, giving our subscribers an instant insight. These ratings also determine whether we proceed to look at valuation and whether we maintain ongoing research coverage.