SummaryBusiness AssessmentFinancial Shape AssessmentA-List RatingsValuation Appraisal
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Why Equity?Why A-List?

Research Process

Stage 1: Business Assessment

This looks at economic and qualitative factors to establish whether the business occupies a position of enduring competitive advantage. The criteria we look for include:

  • Straightforward business
  • High barriers to entry
  • Strong positioning relative to competitors
  • Pricing power relative to customers and suppliers
  • Other competitive strengths or weaknesses
  • Good predictability of demand for product or service
  • Low risk of product obsolescence
  • Low risk of political or regulatory intervention

Only companies that pass this review proceed to stage 2 (Financial Shape Assessment) and become the subject of a research report.